Encapsulate | Google Ads

If you want your website to appear at the top of Google Search results quickly, for the phrases relevant to your business, then Google Ads is the solution. Google Ads, also known as PPC (Pay Per Click) is an effective method of driving traffic to your website quickly.

What is the difference

between SEO and Google Ads

If you’ve already been on our SEO page, you will understand more about Organic Ranking and Key Phrases. The fundamental difference between Google Ads and SEO is that Google Ads work much faster, but you have to pay for every visitor that clicks through to your website, so it reduces the profits on any leads generated via this method.

With a well-constructed Google Ads campaign, you can start benefitting from targeted traffic immediately and Google Ads are placed at the very top of Google Search Results.

Whether you have Google Ads, SEO, or a combination of the two, it’s key that visitors land on a well-constructed website, or they’ll leave and you will have wasted your money.

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Google Ads is one part of our

complete Digital Marketing strategy

We use Google Ads as just one part of an overall marketing strategy. Usually we use it to jumpstart website traffic, while the SEO and other methods gain momentum. We also use it for short campaigns to promote a specific product or service.

Whatever combination of Marketing Support we provide, all our clients get regular analytics reports, showing the increase in traffic to their website and where it came from. Then each month we use this analytical data to continually tweak the digital marketing strategy.

The goal with every one of our clients is Maximum Traffic, Minimum Spend.

If you would like to chat about the best way to increase your revenue through Digital Marketing, get in touch today.

More Digital Marketing Services

Available from Encapsulate

Pay Monthly Websites

Search Engine Optimisation

Social Media Marketing

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