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Encapsulate | SEO

You’ve probably heard of SEO at some point, you may have even paid for the service elsewhere. At Encapsulate, we’ll help you understand how it works and ensure that you get a return on your investment.

What is

Search Engine Optimisation

Search Engine Optimisation (or SEO) is used to help your website appear higher in Search Results; without having to pay for every visitor to your website. The key to achieving this is a long list of criteria that has to be met, which is explained in a little more detail in the section below.

The benefit to SEO is increased website traffic and increased revenue, without having to pay a fee for every person that clicks the link through to your website. The downside is it takes time to get to page one, for the relevant key phrases to your business, so this is not a fast ROI.

In summary, SEO has a longer term pay off and plays just one part of a complete digital marketing strategy. Depending on your goals and sector, it’s best used in conjunction with Google Ads and Social Media Marketing for more consistently remarkable results.

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What affects SEO &

how long does it take

As mentioned above, there is a long list of criteria that needs to be achieved for SEO to be effective. For now, we have listed a few quick points, to give you a better understanding, without boring you with pages and pages of data and information.

You will see that some of these things relate to the way a website is built and Social Media activity. You need a unified digital presence and consistent brand identity.

The time it takes for significant results depends on your industry, catchment area and how many SEO boxes we can tick. It’s an ongoing process and Google will be constantly monitoring what people do when they land on your site; which can have a positive or negative impact.

For more information on our SEO support, contact us today.

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